Including Tom’s Guide and Ideal Home
BRØD & TAYLOR
Driving recommendation and consideration for premium sourdough baking tools through targeted creator partnerships, media reviews and authentic baking experiences
We developed an integrated PR and influencer campaign for Brød & Taylor to increase awareness among UK home bakers and artisan bread enthusiasts. Combining creator collaborations, media outreach, hands-on product testing and experiential activity, we positioned the brand as a trusted companion for achieving professional-quality results at home. By focusing on education, credibility and real-world success stories, the campaign generated visibility among highly engaged consumers seeking to elevate their baking skills.
Media Relations
80+
Media publications
Including Tom’s Guide and Ideal Home
Despite strong product credentials and a loyal following in international markets, Brød & Taylor had relatively low awareness in the UK. At the same time, interest in sourdough baking and artisan bread making continued to grow, with many home bakers looking for ways to improve consistency and confidence in their results.
The challenge was not simply to generate awareness, but to position Brød & Taylor as an essential tool for serious home bakers and food enthusiasts, driving genuine consideration among consumers actively seeking solutions to improve their baking.
Fab Communications developed an integrated communications programme designed to build trust, credibility and recommendation at every stage of the consumer journey.
Rather than pursuing broad influencer reach, we focused on highly relevant creators whose audiences were actively seeking baking education, recipe inspiration and product recommendations. Alongside creator partnerships, we secured media coverage, facilitated product reviews and created opportunities for consumers to experience the products through live demonstrations and expert-led engagement.
The campaign centred on a simple proposition: Brød & Taylor products help bakers achieve more consistent, successful results at home.
Bringing the Strategy to Life
The programme combined:
• Targeted creator partnerships with artisan bakers, sourdough specialists and food creators.
• Product seeding and hands-on reviews.
• Media outreach to key homes, lifestyle and food titles.
• Experiential activity.
• Community engagement and amplification across owned and earned channels.
A key milestone was a partnership with Bread Ahead, which provided an authentic platform to showcase the products in action and reinforce Brød & Taylor’s credibility among serious baking enthusiasts.
