From Trusted Reviews and GQ to The Telegraph, achieving the prestigious ‘Recommended’ endorsement
TORMEK
Bringing Swedish heritage to British kitchens through a product-focused PR campaign for precision sharpening tools targeting trade and craft professionals
We executed a product-focused PR campaign for Tormek, a specialist in precision sharpening tools, targeting trade professionals and craft audiences. Through focused media outreach and expert-led storytelling, we built credibility and visibility in niche publications where precision and performance matter most.
Media Relations
150+
Media publications
From Trusted Reviews and GQ to The Telegraph, achieving the prestigious ‘Recommended’ endorsement
Well known across Europe, Tormek had little awareness in the UK. The brand needed to break into the market, build visibility from the ground up, and educate both trade and consumer audiences on why the Tormek T-1 Knife Sharpener – the only knife sharpener for the home – sets a new benchmark for home cooks.
We designed a 12-month communications programme to introduce Tormek to the UK.
Phase One: Launched the T-1 Kitchen Knife Sharpener, driving awareness through lifestyle and trade media and highlighting its design and precision engineering
Phase Two: Sustained momentum with special editions, seasonal hooks and expert-led commentary on knife care
Alongside the media strategy, we seeded products with chefs and food writers to build advocacy, while competitions and hands-on experiences demonstrated the brand’s heritage, innovation and performance.
