270+ Media publications including features in Fabric, Elle Decoration and Homes & Interiors, reaching 1.5m in print and 80+ digital placements reaching an estimated 4.2m online views
THE ROOST
Reimagining modern home shopping through a PR campaign targeting interiors and design-led media coverage
We delivered a PR campaign for The Roost, a home and lifestyle brand focused on curated living. By targeting interiors and design-led media, we positioned the brand as a go-to for thoughtful, design-conscious spaces.
Media Relations
Influencer Engagement
270+
Earned media
270+ Media publications including features in Fabric, Elle Decoration and Homes & Interiors, reaching 1.5m in print and 80+ digital placements reaching an estimated 4.2m online views
Launch The Roost – a smart, drag-and-drop furniture design platform, to UK consumers and media, positioning it as a seamless new way to shop curated homeware online.
We spotlighted its frictionless user experience, cutting-edge design tech, and its curated mix of 40+ British furniture brands from design icons to indie makers. Targeted PR, product storytelling, and digital-first content captured the attention of interiors lovers and tech-savvy shoppers alike.
“Working with Fab Communications has been an absolute game-changer for The Roost! They've been instrumental in launching our platform, securing hundreds of editorial features, and building a strong presence in the market. Their team has done an outstanding job of showcasing our unique visualization technology and diverse brand partnerships, all while working closely with us at such an early stage. We couldn't be happier with the results."
