GREENPAN

CERAMIC NON-STICK INNOVATION

UK PR campaign showcasing GreenPan’s ceramic non-stick cookware, made without intentionally added PFAS

We delivered a UK PR campaign for GreenPan, bringing its ceramic non-stick innovation to the attention of relevant lifestyle, food and home audiences. Through targeted media engagement and relatable content, we helped reinforce GreenPan’s distinctive position in the cookware market and build consumer awareness of its product offering.

226+

Media publications

Including The Times and The Guardian, plus appearing on TV programme The Great British Bake Off and This Morning

CHALLENGE

Position GreenPan as a premium cookware brand, highlighting its innovative Thermolon™ non-stick coating, made without intentionally added PFAS.

APPROACH

We developed engaging, informative media content showcasing the innovation behind GreenPan’s Thermolon™ technology and its distinctive approach to non-stick cookware.

To amplify the message, we worked with lifestyle advocates to bring GreenPan’s cookware to life in everyday kitchen settings, translating its product innovation into compelling stories that resonated with consumers.

RESULTS

• Secured over 226 print and online editorial pieces, delivering 9.5M+ print circulation and 4.5M+ estimated online views
• Coverage in leading titles including The Times, The Guardian and Good Housekeeping, showcasing GreenPan’s cookware and its Thermolon™ ceramic non-stick coating, made without intentionally added PFAS.
• Regular appearances on John and Lisa’s Weekend Kitchen, Sunday Brunch, Prue Leith’s Cotswold Kitchen and more, strengthening GreenPan’s premium positioning and raising the profile of its cookware designs.

 

"Fab Communications has been a fantastic partner for us in the UK. They truly act as an extension of our team, always proactive, reliable, and fully aligned with our brand and goals. We really value the collaboration."

Ines Bruylant

Content Marketeer EU/UK, GreenPan