Consistent appearances on the most popular cookery shows, with 700+ media hits and 50+ creator partnerships
KITCHENAID
From countertop to screen: owning the kitchen moment through a UK PR campaign positioning KitchenAid as a leading name in modern kitchen creativity and home cooking culture
We delivered a UK PR campaign for KitchenAid focused on reinforcing its position as a leading brand in modern home cooking and kitchen creativity. Through strategic, targeted media outreach and lifestyle storytelling, we secured coverage across food, home, and lifestyle publications, aligning the brand with everyday cooking inspiration and contemporary kitchen culture.
Media Relations
TV
Influencer Marketing
Event Management
Brand Partnerships
700+
Earned media
Consistent appearances on the most popular cookery shows, with 700+ media hits and 50+ creator partnerships
Reinforce KitchenAid’s leadership across key small appliance categories, from mixers and food prep to breakfast and cordless, by elevating its premium positioning, expanding audience reach, and driving visibility beyond traditional retail and media channels.
We built a year-round earned media programme anchored in KitchenAid’s core values of craftsmanship, creativity, and kitchen confidence. By consistently placing hero products on the UK’s most-watched food and lifestyle shows – including The Great British Bake Off, Saturday Kitchen, MasterChef, and Jamie Oliver, we made KitchenAid a visual staple of British home cooking culture.
To amplify visibility beyond the screen, we activated a curated network of creators, chefs, cooks and celebrity talent delivering scroll-stopping content that brought KitchenAid appliances to life in real kitchens. From cordless blenders to iconic stand mixers, each campaign was aligned with key seasonal moments and food trends to maximise relevance and reach.
Strategic partnerships with cookery schools deepened audience trust and hands-on engagement, while targeted product seeding, and co-branded content drove standout performance across media, influencer, and social channels.
“The Fab Communications team sets the PR standard for EMEA markets by delivering creative campaigns, generating exceptional results and providing smart strategic counsel. They’re extremely well connected and have a great eye for an opportunity, which is critical to our success and the value of their work is reflected in our sales. They live and breathe the brand and this sort of dedication is hard to beat.”
