Including Good Housekeeping and Homes & Gardens, The Telegraph, The Guardian and Ideal Home
BISSELL
Building brand awareness for a heritage cleaning brand through a PR campaign for Bissell Hover, securing UK consumer and retail media coverage
We delivered a UK PR campaign for Bissell Hovers. By tapping into the needs of pet owners and aligning with seasonal cleaning trends, we secured strong coverage across consumer, retail, and lifestyle media.
Media Relations
Event Management
180+
Media publications
Including Good Housekeeping and Homes & Gardens, The Telegraph, The Guardian and Ideal Home
Modernise Bissell’s UK profile and boost brand visibility during key cleaning moments. Spotlight its pet-friendly innovation and multi-surface power, and generate excitement around new launches.
Bissell is a family-owned company that has been at the forefront of homecare innovation for over five generations. From pioneering the first carpet sweeper in 1876 to developing today’s advanced cleaning technology, the brand continues to blend tradition, passion, and innovation to help families maintain cleaner homes effortlessly.
Despite this rich heritage, Bissell needed to strengthen its presence in the UK and modernise its perception among a new generation of consumers. Our brief was to drive brand awareness during key cleaning moments such as Spring Clean and new product launches, position Bissell as the ultimate cleaning solution for pet owners by highlighting its “Pet Proven” credentials, and generate buzz around new product innovations.
We anchored our activity around Spring Clean season, a high-impact PR window, to amplify hero launches including the CrossWave OmniForce Edge, CrossWave OmniFind, and SpotClean HydroSteam. To create an instant buzz, we hosted an exclusive media event to unveil these innovations, inviting top-tier national press to experience the products first-hand.
The curated media showcase gave press exclusive access to Bissell’s latest tech, creating buzz and fueling editorial coverage. Strategic outreach across lifestyle, home, wellness, and tech verticals, plus targeted competitions, kept Bissell in the spotlight. Throughout, we reinforced Bissell’s values: heritage, innovation, versatility, and ease of use.
