105+ Media placements including in Marie Claire, Ideal Home, The Independent… reaching an estimated 3.8M views in just six months
LUTRIS
PR and brand awareness campaign for contemporary lighting design elevating everyday spaces with elegant, cordless design, securing coverage in interiors media
We delivered a PR and brand awareness campaign for Lutris, a contemporary lighting brand focused on modern design. By targeting interiors media and design-conscious audiences, we positioned the brand as a forward-thinking name in the lighting space.
Media Relations
Influencer Engagement
100+
Media placements
105+ Media placements including in Marie Claire, Ideal Home, The Independent… reaching an estimated 3.8M views in just six months
Launch Lutris and its flagship product, the Monte-Carlo portable lamp, into the UK market, building awareness of the brand and driving high-quality traffic to the website. Our objective: position Lutris as a premium, design-led innovation in the cordless lighting category.
We crafted a communications strategy spotlighting Lutris’s blend of luxury design and cutting-edge functionality, with the Monte-Carlo lamp as the hero. Inspired by the French Riviera, we brought its story to life through rich editorial content, tactical placements, and high-impact product seeding. We partnered with inspiring influencers to create authentic, aspirational content and spark user-generated buzz – driving awareness, credibility, and website traffic.
