HOKAN BOWLS

WHERE STYLE MEETS FUNCTION

Product PR campaign for a design-led kitchenware brand taking a fresh approach to sustainable cookware and storage, securing coverage across gift guides, lifestyle and homeware media

We executed a product PR campaign for Hokan Bowls, a small but mighty, design-led kitchenware brand combining style, practicality and sustainability. Through strategic product placement and seasonal gift guide outreach, we secured extensive coverage across lifestyle and home media.

80+

Earned media

80+ media incl. Forbes and The Standard, plus 40% social reach growth in 6 months

CHALLENGE

Build brand awareness and establish a premium position for Hokan, a newcomer entering the competitive UK cookware market. The innovative, plastic-free range is oven, microwave, freezer and dishwasher safe, offering a contemporary alternative to traditional storage methods.

APPROACH

An integrated campaign that spotlights founder Alistair Donald’s journey from film producer to kitchen innovator. Our strategy emphasised how Hokan’s sustainable, stackable, multifunctional bowls eliminate the need for single-use plastic. At the same time, we highlighted the versatile design, perfect for cooking, serving, and storing food in a sustainable yet stylish way.

RESULTS

• 80+ editorial features in Marie Claire, Woman & Home, House Beautiful and more, establishing Hokan as a stylish, sustainability-led kitchen essential
• 40% growth in social reach, in six months, fuelled by targeted influencer storytelling and lifestyle-led content
• Collaborations with complementary brand partners, positioning the brand as a design-forward solution for modern, sustainable living