CASO DESIGN

WHERE INNOVATION MEETS ELEGANCE

PR campaign for premium kitchen appliances blending German engineering with sleek kitchen design, securing coverage in design-led and lifestyle publications

We delivered a PR campaign for Caso Design, a brand known for its premium kitchen appliances and sleek aesthetic. By targeting design-led and lifestyle publications, we elevated brand perception and aligned the products with modern, style-conscious homes.

100+

Media publications

Including Goodfood, Fabulous, Ideal Home, The Mirror, T3, Homestyle & The Guardian

CHALLENGE

Launch premium German brand Caso Design in the UK. Drive awareness, secure top-tier visibility, and position it as the go-to for style-led kitchen innovation, from sleek wine coolers to cutting-edge hot water dispensers.

APPROACH

We rolled out a seasonal, category-led PR & influencer campaign, introducing one hero product at a time to build layered awareness and momentum. With tailored outreach across lifestyle, interiors, wellness, and tech, we highlighted CASO’s design precision and modern utility. Influencers brought the brand into aspirational UK homes through authentic, content-rich storytelling.

RESULTS

• Introduced CASO Design to the UK using seasonality and NPD to spotlight key
  products
• Secured top-tier coverage in Good Housekeeping, Daily Express and The
  Independent, putting the brand on the radar of design-conscious consumers
• Partnered with food and lifestyle creators to drive awareness through authentic,
  aspirational content