DUUX

DUTCH DESIGN, SMARTER AIR

UK PR campaign for smart air treatment products redefining the design-conscious home, driving seasonal coverage across home, wellbeing and lifestyle media

We delivered a UK PR campaign for Duux, focusing on its innovative air treatment products. By aligning messaging with seasonal needs such as summer cooling and winter air quality, we secured timely and relevant media coverage across home and lifestyle publications.

190+

Media publications

Including The Independent, The Mirror & Ideal Home

CHALLENGE

Put premium air brand Duux on the UK map. From cooling fans to dehumidifiers and heaters, build trust, stand out in a crowded seasonal market, and show that high-performance tech can look as good as it works.

APPROACH

We launched a high-impact PR and influencer campaign focused on three core pillars, whisper-quiet comfort, modern, minimalist Dutch design and smart, sustainable tech.

By aligning launches with key seasonal needs, cooling in summer, heating in autumn, we secured top-tier media placements across home, wellness, and tech. Influencer seeding brought Duux into stylish UK homes, showing off how form meets function.

RESULTS

• Secured top-tier editorial coverage in The Independent, The Mirror, Ideal Home and more, putting Duux on the radar of style and tech-conscious consumers
• Activated seasonal influencer collaborations to align with key wellness and home-climate moments, from spring refresh to summer heat
• Delivered social content that blended product education with lifestyle storytelling, driving awareness, credibility and discovery across Instagram