45+ media hits and influencer-led content powered a three-city pop-up tour: London, Manchester and Glasgow
KITCHENAID
Taking KitchenAid into new markets by reframing a global icon for the coffee-obsessed generation through a product launch PR campaign for a premium coffee machine driving UK lifestyle and home coverage
We supported the launch of a premium KitchenAid coffee machine with a UK PR campaign designed to drive awareness across lifestyle, home, and coffee culture media. By positioning the product within the growing at-home barista trend, we secured targeted coverage that resonated with design-conscious consumers and coffee enthusiasts, strengthening visibility at a key product launch moment.
Media Relations
TV
Influencer Marketing
Event Management
Brand Partnerships
45+
Launch exposure
45+ media hits and influencer-led content powered a three-city pop-up tour: London, Manchester and Glasgow
Reposition KitchenAid beyond its iconic stand mixer by bringing focus to the Espresso Collection, appealing to a new audience of style-savvy, coffee-first consumers who value design, quality, and ritual as much as flavour.
We crafted a project-led earned media strategy, grounded in KitchenAid’s core values of craftsmanship, creativity, and quality. At the heart of the activation, the Coffee House City Tour, a travelling pop-up experience that brought the world of KitchenAid coffee to life in London, Manchester, and Glasgow.
Through partnerships with trusted lifestyle and coffee creators, we generated authentic, scroll-stopping content, extending the impact across social and digital. The result: a new role for KitchenAid, not just as a food prep staple, but as the go-to brand for home baristas.
