FORTNUM & MASON

SAVOURING THE FUTURE

Elevating the Fortnum & Mason Food and Drink Awards to cultural prominence through strategic PR and media storytelling

We developed and delivered a strategic PR approach for the Fortnum & Mason Food and Drink Awards, helping establish it as a culturally significant moment within the UK food and drink calendar. Through targeted media relations and storytelling, we secured coverage across leading food, lifestyle, and national publications, strengthening its prestige and relevance among both industry professionals and consumers.

350+

Influential voices

“A highlight of the gastronomic calendar” (Forbes). 350+ influential voices attend from the world of food, plus widespread coverage across national press, trade titles, consumer lifestyle and TV

CHALLENGE

Reimagine Fortnum’s prestigious Food and Drink Awards to embrace digital innovation, honour culinary tradition, and celebrate the richness and diversity of Britain’s food and drink landscape.

APPROACH

We created the awards as a vibrant, future-facing celebration of excellence. Expanding the categories to spotlight digital creators, we curated a diverse judging panel to reflect the breadth of Britain’s evolving food and drink publishing and broadcasting culture.

Through a powerful, contemporary narrative, we positioned the awards as both a showcase of achievement and a barometer of emerging trends. Our strategy delicately balanced Fortnum’s iconic heritage with the dynamism of today’s culinary voices, forging meaningful connections between the established and the new.

RESULTS

• We brought together a diverse mix of influential voices, from bestselling authors to rising digital creators, to reflect the richness, relevance and evolution of the UK’s food and drink scene
• 350+ industry figures gathered for a standout celebration, welcoming chefs, writers, broadcasters and creatives, reinforcing Fortnum’s role as both a tastemaker and convener within the culinary world
• With features in Forbes, The Times and BBC One’s Saturday Kitchen, PR elevated the awards into a cultural moment

 

"Fab Communications established our annual awards in 2013 and has transformed it from an idea into a defining force, capturing the imagination of food and drink enthusiasts. Their strategic approach has set an industry benchmark that continues to grow in prestige and influence."

Tom Athron

CEO, Fortnum & Mason