220+ Media incl. Daily Express and S Magazine, with 6-month social impressions topping 389K and story reach up 586%
TEMPLE OF INCENSE
From Portobello Road to premium wellness brand positioning through strategic PR
We delivered a UK PR campaign for Temple of Incense, supporting its evolution from a Portobello Road-rooted independent brand into a recognised name in the premium wellness and lifestyle space. Through strategic storytelling and targeted media outreach, we positioned the brand within wellness, interiors and conscious living publications, helping expand its audience beyond retail origins into a broader lifestyle market.
Media Relations
Influencer Marketing
Social Media & Content
Brand Partnerships
220+
Media impact
220+ Media incl. Daily Express and S Magazine, with 6-month social impressions topping 389K and story reach up 586%
Transform Temple of Incense from a cult market favourite into a premium lifestyle brand, expanding its appeal while preserving its artisanal soul and founder-led story.
We built a narrative-rich campaign that fused ancient incense traditions with modern wellness and home aesthetics. By spotlighting founders Simi and Sam Aydee’s deep-rooted knowledge and commitment to quality, we positioned the brand at the intersection of ritual and refinement tapping into rising interest in scent-led self-care, mindfulness, and holistic healing.
“Working with Fab Communications is like having a true partner in your corner - one that understands business, communication, and how to deliver real results. Louise, Lily, and the team take the time to truly understand your product, your brand, and your goals, and then elevate it all with clarity, creativity, and strategic insight. They strike the perfect balance between being incredibly supportive when needed and confidently independent when you just want things done. You never have to worry - they’re thoughtful, proactive, and always one step ahead. Nothing is ever too small or too much trouble, and their commitment and attention to detail have made a real difference. Thank you for being such a fantastic team. I wouldn’t work with anyone else.”
