TRACKLEMENTS

HANDCRAFTED HERITAGE

Revitalising a British artisan condiment brand through a food PR campaign driving retail and seasonal media coverage

We delivered a food-focused PR campaign for Tracklements, a British artisan condiment brand rooted in heritage and quality. By leveraging seasonal moments and retail opportunities, we secured consistent visibility across both food and lifestyle media.

270+

Media Exposure & Interviews

including The Times, Olive, Good Housekeeping and Delicious

CHALLENGE

Modernise perception of a traditional condiment brand to appeal to younger, culinary-conscious consumers without alienating loyal customers or compromising the authentic “simple food well made” philosophy that has guided the company for over 50 years.

APPROACH

In a world where fewer food brands remain true manufacturers, we spotlight Tracklements’ strong track record of balancing people, purpose, and planet alongside profit, a commitment independently verified by their B Corp certification. Our work spans trade, business, and consumer media, highlighting the company’s sustainability initiatives and artisan production methods, all rooted in the heart of Wiltshire.

RESULTS - 12 MONTHS

• 270+ editorial pieces including Olive, delicious., Good Housekeeping, The Times and more
• Secured interviews with Managing Director Guy Tullberg on leading food and business podcasts, including Business Noodles, The Food Talk Show, and Food Rebels
• Business features in Sainsbury’s Magazine, Waitrose Weekend, Business Matters and Open Access Government.

 

"Fab Communications understands the delicate balance of honouring our heritage while making it feel fresh and relevant to a new generation. They consistently capture the essence of what makes us special - our dedication to best quality, community, and craftsmanship. The team operates with intelligence, integrity and creativity at the highest level and - just as importantly - they’re an absolute joy to work with."

Liz Cuff

Marketing Director, Tracklements